How to Create Custom Pins for Your Brand or Event (Step-by-Step Guide)

Jack Ho
May 27
2 min read

Thinking of making custom pins for your brand, event, or organization? Whether it’s for giveaways, corporate recognition, merchandise, or something totally unique—custom lapel pins are a great way to add a personal touch. Here's a simple guide to help you through the entire process.

1. Define Your Purpose

Start with why you're making the pin. Are you:

Promoting your brand?
Rewarding team members or volunteers?
Selling merch to fans or collectors?
Celebrating a milestone or anniversary?

The purpose will shape your design, materials, and quantity.

2. Choose Your Pin Style

There are many pin styles, and each has its own vibe:

Hard Enamel: Smooth, polished surface with a jewelry-like finish.
Soft Enamel: Textured finish, popular for bold colors and fine detail.
Die-Stamped: No color, just clean metal with depth—perfect for elegant designs.
Printed Pins: Best for complex images or gradients (like photos or fine patterns).

At Seal Crest, we can help you choose the best style based on your design and budget.

3. Prepare Your Design

You don’t need to be a designer—we can help! But here are a few tips if you already have artwork:

Use high-resolution files (AI, SVG, or PNG preferred)
Keep fonts bold and avoid tiny text
Limit enamel colors to 4–6 for clarity and cost control
Think about shape: classic round, square, or custom-cut?

4. Get a Fast Quote

Send us your design idea, and we’ll provide:

Expert advice on pin type, plating, and size
A clear quote with optional add-ons (backing cards, special packaging, etc.)
Suggestions to improve quality and reduce cost if needed

Seal Crest specializes in working factory-direct—so we’ll get you the best value without the middlemen.

5. Approve Your Mockup or Sample

Once you're happy with the design, we’ll send a digital mockup. Physical samples are available too if needed—especially for larger orders or important events.

6. Production Begins

We handle production in-house at our Taiwan facility. The usual lead time is 2–3 weeks, depending on the complexity of the design and quantity.

7. Receive and Enjoy!

Your pins arrive ready to wear, gift, or sell. We offer packaging options like poly bags, velvet boxes, or custom backer cards to elevate presentation.

Final Thoughts

Creating a custom pin is easier than you think—with the right support. At Seal Crest, we’ve been manufacturing pins, coins, and medals for over 30 years. Whether you’re a first-timer or a seasoned buyer, we’re here to make it smooth, fun, and memorable. Ready to make your custom pin? Contact us here for a free quote.